Asia Pacific - Regional Digital Marketing Intern

MAIN PURPOSE To support the Digital Marketing team to provide the necessary insights & action steps to stakeholders related to the paid and shared media management through tracking & reports generation, stakeholder liaison and tools management. Key Responsibilities Contribute to the planning, executing, optimising, reporting & evaluating of marketing activities for regional e-commerce campaigns (i.e. Lazada/ Shopee / TikTok Shop/ brand.com) across APAC markets within a matrix organisation and external agency partners Support strategies for cross-channel campaigns ensuring the ability to capture attribution from top funnel tactics to low funnel conversion metrics across different owned platforms, including brand.com & pureplayer channels. Media channels include social, video, search, display etc. Supporting the stewardship of digital marketing guidelines, ensuring local markets adhere to global policies. Assist on creation of regional best practices, playbooks, frameworks, benchmarking strategies on digital marketing and media. Provide training & consultations to local markets on regional marketing tools in collaboration with expert agency partners Execute competitive tracking to uncover market trends and industry developments to identify new opportunities. Includes evaluating new digital technologies & marketing technology stack in collaboration with stakeholders Requirements Strong interest in digital marketing and e-commerce Excellent People and Communication skills with an ability to adapt to different personalities Ability to work independently and as part of a team in a fast-paced environment Soft Skills: Analytical, Initiative, Curious, Collaborative, Passionate Preferred skills: Basic command of media planning knowledge Familiarity on ECommerce & Media platforms/tools such as SFCC, JIRA, Google Analytics, Shopee & Lazada Marketing Solutions management, Meta & Google Ads analytics management would be a plus