BOUCHERON Retail Operations and PCRM Intern, SEA
Boucheron
Singapore, SingaporeInternship9 Sept 2026
About this internship
About Boucheron:
Created by Frédéric Boucheron in 1858, Maison Boucheron has evolved through four generations of direct descendants. A visionary designer and the very first of the great contemporary jewelers to open a boutique on Place Vendôme, Boucheron still embodies absolute excellence in Jewelry, High Jewelry and Watchmaking today. The Boucheron style, free and daring, never ceases to invent the classics of tomorrow.
Location:
Singapore
Duration:
6 months minimum (full-time preferred from Jan 2026)
Reporting To:
Retail Manager, Southeast Asia
The
Retail Operations and PCRM Intern
supports both client development (VIC engagement, CRM performance) and boutique operations excellence across Singapore and Thailand boutiques.
This role provides hands-on exposure to a luxury retail environment and high-jewelry clienteling standards, combining data-driven CRM analysis with day-to-day retail operations coordination. It also offers hands-on training on retail systems (ESKER, M3, CEGID, etc).
Your opportunity
Client and Prospect Relationship Management
Clienteling Performance Tracking:
Monitor VIC engagement strategies, follow-up actions, and assess ROI of client treatments and activations.
Database Optimization & Client Insights
: Analyze client database to identify untapped potential, reactivation opportunities and upgrading prospects, in line with best practices.
Campaign & Outreach Execution
: Support preparation and deployment of targeted client lists for PCRM campaigns, ensuring accuracy, relevance and follow-through.
Sales Pipeline Monitoring
: Track appointments, client follow-ups and conversion, ensuring disciplined monitoring of the sales pipeline.
Client Experience & Key Moments Support
: Assist in execution of client activations and gifting moments (e.g. LNY, Ramadan/Eid, key High Jewelry presentations), ensuring consistency with Maison standards.
Post-Event Analysis (RETEX):
Contribute to post-event reporting, consolidating insights on client engagement, sales impact, and best practices for continuous improvement.
Client and Prospect Relationship Management
Boutique Operations Support:
Assist in daily operational coordination for Singapore & Thailand boutiques, ensuring smooth execution of retail activities and alignment with HQ standards.
Stock & Logistics Coordination:
Support stock requests and transfers, liaising with Merchandising, logistics, and boutique teams, ensuring timely availability of key pieces.
Boutique Maintenance & Environment
: Track and follow up on maintenance matters (VM, repairs, facilities), coordinating with internal teams and vendors to uphold boutique excellence.
Budget & Cost Tracking
: Maintain accurate tracking of budgets, invoices, and operational expenses (VIC activations, events, maintenance), ensuring discipline and transparency. Support PR/PO creation and invoice processing, ensuring smooth approvals, full compliance and timely vendor payments.
Retail Coordination & Training Support
: Assist in organizing training sessions, morning briefings, and retail initiatives, gaining exposure to boutique dynamics and team operations.
Who you are
Previous retail or client facing experience is appreciated
Possess good level of commercial acumen, self-initiative, strategic and analytical mindset combined with a drive for results
Good team player with proven ability to work in collaboration with multiple functions and stakeholders
Good command of written and spoken English, additional languages is a plus
Good competency on the usage of excel and powerpoint
Join Boucheron French Jewelry Company and be part of a legacy of excellence, creativity, and timeless elegance. Embrace the opportunity to showcase your sales prowess, clienteling expertise, and passion for luxury craftsmanship in an iconic brand celebrated worldwide.