Customer Relationship Management Intern

Who we are: minden.ai is a technology venture founded by Temasek in strategic partnership with DFI Retail Group and coalition partners DBS Bank, Cold Storage, Gojek, Mandai Wildlife Group and Singtel. We are on a mission to redefine the engagement between brands and consumers in Southeast Asia. The way we work: At Minden, we treat each other with respect. We embrace authenticity and transparency. We pride ourselves on agility and innovation, and believe in embracing continuous learning and self-improvement. We strive to be the preferred employer by providing comprehensive benefits, a dynamic and exciting working environment, work-life balance and effort recognition. We are currently seeking a Customer Relationship Management (CRM) Intern who can commit full time for at least 3 months to join our team and help drive customer engagement through data-driven CRM strategies, customer journey optimisation, and lifecycle initiatives. This is a hands-on opportunity for someone who enjoys problem-solving, working with data, and turning insights into action. You'll gain practical experience in CRM, customer engagement, experimentation, and lifecycle strategy while collaborating with a cross-functional team. From building customer journeys and launching campaigns to analysing results and optimising performance, you'll have the opportunity to own projects end-to-end and make a meaningful impact on how we engage our customers. As a CRM Intern, you will: Design and build customer communication templates and CRM workflows using tools such as Figma and Braze Configure CRM journeys, including audience segmentation, triggers, scheduling, and delivery rules Plan and execute A/B tests across messaging, content, timing, and customer segments Build and optimise customer lifecycle journeys, including onboarding, activation, engagement, and re-engagement flows Design and run experiments to improve customer engagement, retention, and conversion Track and analyse key performance metrics, including open rates, click-through rates, conversions, and revenue impact, and share insights and recommendations Work with tools such as Braze, Figma, Claude, and Gemini to support CRM and customer engagement initiatives (no prior experience required) What you should have: Polytechnic graduate or University undergraduate in any discipline Logical thinker with strong problem-solving and analytical skills Curious, proactive, and eager to learn in a fast-paced environment Strong written communication skills and attention to detail Able to work independently and take ownership of assigned tasks Organised and capable of managing multiple priorities effectively Comfortable working with data and drawing insights from customer behaviour and engagement trends Familiarity with SQL is a bonus, but not required Prior experience with CRM platforms, design tools, analytics tools, or AI tools is not required Able to commit to a full-time internship for a minimum of 3 to 6 months We regret to inform you that we will not be able to provide work sponsorship or part time internship for this role.