[IMDA Internship Programme 2027] National AI Impact Programme (NAIIP) - Marketing and Outreach (January - June)

At IMDA, our vision is to drive a dynamic digital economy with global footprint. By being part of our internship programme, you will have the opportunity to learn and contribute in curated project deliverables, experience IMDA’s culture and network with the minds behind shaping the nation’s dynamic digital economy. We are looking for interns to join the Digital Industry & Talent Group (DITG) for our January to June 2027 internship cycle . Scope of Work Support the planning and execution of go-to-market (GTM) activities for new NAIIP programme launches. Support efforts to develop integrated marketing campaign and plan that help to strengthen and amplify NAIIP’s reach. Support planning and execution of NAIIP’s media engagement activities including proactive story development, identify compelling human-interest stories, draft clear messages for any publicity/ outreach initiatives that target different audiences. Contribute towards the development and coordination of content across multiple channels including digital platforms, social media, website etc. Contribute towards the management, monitoring and analysis of campaign performance and audience engagement to optimise communication and marketing efforts. Learning Outcomes Hands-on experience in planning an end-to-end GTM programme. Develop skills in planning, executing, and tracking of marketing campaigns, project and stakeholder management. Strengthen storytelling and content curation skillset for different target audiences. Skills Required Pursuing a degree in Marketing and Communication, or a related field. Familiarity with digital marketing channels (e.g. LinkedIn). Familiar with planning and executing marketing campaigns with measurable outcome. Self-motivated, resourceful, and able to work independently. Interested candidates should click the Apply button on this post and select Project 14 in the application form.