Intern - Customer Relationship Management (CRM)

Customer Relationship Management (CRM) Executive Intern Full time, 4 January - 30 June 2027 About the role Join our regional CRM team and see how a premium automotive brand turns customer data into sales growth across Southeast Asia. You’ll work on real dashboards, campaigns and market decisions that reach dealers and importers in multiple markets. What awaits you? Campaigns: Support end to end campaign cycle with media agencies from brief launch to reporting where relevant. You’ll set up campaigns update budget and create lead gen forms , keep model list and campaign tagging accurate and ensure lead flows into CRM system. You will also report on the campaign results during post campaign debrief. CRM platforms: Support day-to-day use of Salesforce Marketing Cloud, Sales Cloud and Analytics Cloud. Assist with data quality checks and system testing and documentation of issues to troubleshoot with vendor. Insights and steering: Prepare monthly market reports such as sales funnel conversions, campaign performance, customer loyalty for analysis. Identify trends and highlight opportunities for improvements. Projects: Help deliver system integrations, dashboards developments, customer journey initiatives and more. Enablement: Assist with trainings, workshops – onboarding of new users and help troubleshooting. What will you gain? Hands-on experience with project management Exposure to regional strategy across multiple markets and two brands (BMW & MINI) Understand how a brand principal steers and supports dealer CRM activities. Gain practical exposure to automation and AI applications in CRM What should you bring along? Currently studying business, marketing, data/analytics, IT or a related field Proficient in Microsoft Excel and PowerPoint – familiar with Salesforce is a plus. Strong in analytics skills interest in translating data into practical business insights. Clear communicator in English, able to work with people across cultures Organized, proactive and comfortable coordinating with stakeholders internally and across different markets. We encourage diverse candidates with diverse backgrounds to apply! BMW Group is an equal opportunity employer committed to fostering an inclusive workplace. We thank all applicants for their interest; however, only shortlisted candidates will be contacted. By submitting your application, you consent to the processing of your personal data for recruitment purposes. Your application may also be considered for other current or future opportunities within BMW Group that match your qualifications and experience.