Livestream Commerce Assistant

Role Summary This role  supports all stages of our live selling operations — from pre-show preparation and in-stream platform management, to post-stream fulfilment coordination. Beyond livestreams, the role extends to product listing management, community engagement, and performance-oriented marketing across our social and commerce channels. Key Responsibilities 1.   Pre-Livestream Coordination & Setup •  Prepare session run-sheets including product sequence, pricing, flash deals, and bundle mechanics •  Coordinate product samples, props, and visual aids required for each session •  Set up platform back-end: create or activate product links, configure coupons and vouchers, and confirm stock availability •  Brief the host on key talking points, product USPs, and promotional mechanics prior to each session •  Conduct pre-go-live technical checks (audio, video, lighting, connectivity, and platform dashboard) •  Liaise with logistics and warehouse teams to ensure fulfilment readiness ahead of each session 2.   Livestream Platform Management (In-Stream) •  Monitor the platform dashboard in real time during livestreams across TikTok Shop, Shopee, and other platforms •  Pin and swap product cards, activate coupons, and trigger flash deals at the correct moments •  Track live order volume, inventory levels, and revenue metrics and relay updates to the host •  Moderate the comment section — respond to product queries, filter spam, and surface quality questions for the host to address on-stream •  Manage viewer engagement mechanics: polls, giveaways, lucky draws, and countdown timers •  Flag and troubleshoot technical issues immediately during live sessions 3.   Post-Livestream Coordination & Support •  Compile post-session performance reports: total sales, units sold, peak viewer count, conversion rate, and top-performing SKUs •  Export and archive stream VODs, screenshots, and product clips for content repurposing •  Follow up on unfulfilled or flagged orders; coordinate with logistics on out-of-stock and backorder situations •  Collate customer feedback and complaints from the comment section and route to relevant teams •  Maintain a session log and contribute insights to the continuous improvement of future streams 4.   Product Listing Creation & Optimisation •  Create and maintain product listings across TikTok Shop, Shopee, and other commerce platforms •  Write engaging product titles, descriptions, and bullet points that are search-optimised and conversion-focused •  Upload and organise product images, A+ content, and video assets per platform specifications •  Monitor listing performance and iterate on copy, imagery, and keywords to improve ranking and conversion •  Ensure all listings remain accurate and current with respect to pricing, promotions, and stock status 5.   Community Management •  Manage and moderate comments, DMs, and reviews across TikTok, Instagram, Shopee, and other brand channels •  Respond promptly to customer enquiries in both English and Mandarin, maintaining a warm, knowledgeable, and on-brand tone •  Identify and escalate negative feedback, product complaints, or sensitive issues to the relevant team member •  Nurture returning customers and brand advocates through personalised engagement •  Track and report on community sentiment and frequently asked questions 6.   Community Marketing •  Assist with the planning and execution of community-driven campaigns: giveaways, loyalty rewards, referral programmes, and seasonal activations •  Coordinate with KOLs, micro-influencers, and brand ambassadors for product seeding, content collaboration, and UGC campaigns •  Draft bilingual marketing copy for social posts, community announcements, and in-app push messages •  Support the team in preparing influencer briefs, collaboration decks, and campaign trackers •  Monitor competitor livestream activity and community trends and share timely insights with the team 7.   Other Duties •  Support administrative tasks related to commerce operations (invoicing, order management, shipping coordination) •  Assist in the preparation of content for platforms such as Xiaohongshu and WeChat as required •  Contribute to ad-hoc projects as directed by the team Who We Are Looking For Essential Requirements •  Bilingual in English and Mandarin (written and spoken) — you must be comfortable drafting professional copy and engaging customers fluently in both languages •  Prior experience in livestream commerce, e-commerce operations, or social media management (minimum 1 year preferred) •  Hands-on familiarity with at least one major livestream or e-commerce platform (TikTok Shop, Shopee, Lazada, or equivalent) •  Strong multitasking ability and composure under the fast-paced, time-sensitive conditions of a live session •  Excellent written communication skills — able to produce clear, engaging, and on-brand copy quickly •  Meticulous attention to detail, especially for numbers, product information, and platform configurations •  Willingness to work flexible hours, including evening and weekend livestream sessions Nice to Have •  Experience with beauty, wellness, skincare, or health supplement brands •  Familiarity with KOL and influencer marketing workflows •  Basic graphic design skills (Canva, Adobe Express, or similar) •  Understanding of e-commerce SEO and listing optimisation best practices •  Experience with Chinese-language platforms: Xiaohongshu, WeChat The Right Attitude •  Team player who takes initiative and owns their area of responsibility •  Proactive communicator who surfaces problems early and proposes solutions •  Genuine interest in wellness, longevity, or beauty — you will be representing brands built on science and substance •  Calm, adaptable, and solutions-focused when things do not go to plan during a live session Working Hours We operate a flexible schedule that reflects the demands of live commerce: Non-Livestream Days: Standard office hours, Monday to Friday (9:00 am – 6:00 pm) Livestream Days: Adjusted schedule to cover evening / night sessions, which typically run from 8:00 pm to 11:00 pm or later depending on platform and market timezone Schedule Notice: Livestream dates are shared at least one week in advance We respect work-life boundaries and ensure that extended livestream days are reflected in compensatory arrangements. What We Offer •  A front-row seat at the convergence of science, beauty, and live commerce — across multiple markets •  Direct mentorship from a founder-CPO with over 20 years of experience in longevity science and consumer biotech •  Exposure to multi-brand, multi-market commerce operations spanning Southeast Asia, Greater China, and Europe •  A collaborative team culture that values initiative, creativity, and continuous learning •  Competitive compensation with performance-linked incentives tied to livestream results •  Product allowances across the brand portfolio