Management Intern

PIAS operates a network of approximately 30 branch offices across Singapore, each led by a Branch Director who manages a team of financial advisors. As part of our growth strategy, we are investing in helping our Branch Directors build stronger personal and branch brands — so that they can attract the right talent, build their teams with purpose, and grow sustainably. As a Branding & Recruitment Marketing Intern, you will work closely with our management team, Branch Directors, and advisor network to craft compelling brand identities and recruitment narratives for each branch. Phase 1 — Brand Discovery & Strategy Conduct structured interviews and workshops with Branch Directors to uncover their leadership style, team culture, and core strengths Facilitate brand discovery exercises to identify each branch's unique value proposition and the type of advisors they are best positioned to attract Analyse and document findings in clear brand briefs for each participating branch Phase 2 — Content & Messaging Development Craft personalised recruitment pitches and messaging frameworks for Branch Directors to use in outreach and interviews Develop branch profile content for use across digital platforms, social media, and recruitment materials Design and produce branding collaterals such as one-pagers, social media posts, and presentation decks Phase 3 — Video Production & Personal Branding Plan and coordinate video shoots in our in-house studio — scripting, directing, and editing short-form personal branding and recruitment videos for Branch Directors Ensure each video is polished, authentic, and aligned with the individual's brand positioning Organise and maintain a content library for ongoing use across recruitment channels Phase 4 — Recruitment Campaign Support Assist in planning and executing recruitment events, roadshows, or campus outreach initiatives Help branch teams roll out their new brand assets and messaging in real recruitment activities Track and evaluate the effectiveness of branding initiatives and suggest improvements We are looking for motivated, creative individuals with a genuine interest in branding, storytelling, and helping people present the best version of themselves. You do not need to be an expert in financial services — we will provide the industry context. What matters is your ability to listen, synthesise, and communicate with impact. Essential Skills & Attributes Strong written and verbal communication skills in English Creative thinking with an eye for visual storytelling and design Basic to intermediate skills in video production and editing (e.g. Capcut) Familiarity with digital and social media platforms (LinkedIn, Instagram, etc.) Ability to work independently and manage multiple branch engagements simultaneously Good interpersonal skills — you will be meeting and interviewing senior professionals Bonus Skills Experience with graphic design tools (e.g. Canva, Adobe Illustrator / InDesign) Understanding of employer branding or talent acquisition concepts Familiarity with AI tools for content generation and editing