Marketing Intern, FairPrice Finest

Job Title: Marketing Intern, FairPrice Finest Department: Retail Marketing (Finest) Location: Singapore Commitment: 6-month Full-time internship Role Overview Join the FairPrice Finest marketing team to gain hands-on experience in omnichannel grocery retail marketing. As a Marketing Intern, you will work closely with the brand team to bring campaigns to life across digital channels (eDMs, Push Notifications, FairPrice Group App and social media) and in-store touchpoints. This role offers practical exposure to end-to-end campaign execution, creative briefing, CRM deployment, and retail operations in a fast-paced environment. Key Responsibilities 1. CRM & Digital Communications Support Assist in the end-to-end execution of customer communications, including drafting copy, preparing creative assets, and setting up eDMs and Push Notifications (PNS). Perform Quality Assurance (QA) checks on all outgoing digital communications (verifying links, tracking tags, formatting, and rendering across devices). Support the maintenance of communication schedules to ensure timely deployment aligned with promotional cycles. 2. Campaign Planning & Briefing Assist campaign leads in drafting campaign briefs for internal creative teams and external agency partners. Coordinate deliverables, assets, and feedback rounds between internal stakeholders and creative agencies. Monitor project timelines to ensure campaign materials are delivered on schedule. 3. In-Store & Event Coordination Support the coordination of in-store visual merchandising (VM) collaterals and Point-of-Sale Materials (POSM) across Finest outlets. Assist on-ground during roadshows, store activations, or promotional events to ensure brand presentation standards are met. Conduct periodic store visits to audit campaign collateral rollout and document visual displays. 4. Social Media & Content Assistance Monitor social media platforms and food/retail trends to propose relevant content ideas for Instagram and Facebook. Assist in drafting social copy, sourcing visual assets, and scheduling content. Collaborate with the campaign lead and external agencies to assist with creative briefs, and help manage photography or videography shoot requests for campaigns and events. 5. Performance Tracking & Administration Consolidate campaign data, engagement metrics, and visual tear sheets to assist with post-campaign reports. Maintain organized campaign archives, digital asset folders, and administrative trackers. What You Will Learn Practical knowledge of Online-to-Offline (O2O) campaign execution within Singapore's leading grocery retailer. Hands-on proficiency in CRM workflows, customer segmentation basics, and digital communication tools. Agency management skills, creative briefing fundamentals, and retail marketing operations. Job Requirements Currently pursuing a Diploma or Bachelor's Degree in Marketing, Communications, Business, or a related discipline. Strong written English skills with a keen eye for spelling, grammar, and brand tone. High attention to detail, meticulous with proofreading, visual alignment, and checking links. Proactive, eager to learn, and comfortable coordinating tasks across multiple team members. Proficiency in Google Workspace (Word, PowerPoint, Excel). Basic familiarity with design tools (e.g., Canva, Photoshop) or email marketing software is a bonus, but not required.