Marketing Intern (Social Media)

Company Description Yue Hwa Chinese Products (Singapore) is a heritage brand with a contemporary outlook, curating Chinese goods, wellness solutions, specialty food, and lifestyle products with cultural depth and care. The company’s mission is to make Chinese heritage relevant, accessible, and inspiring for today’s shoppers, offering distinctive finds that are not easily available elsewhere. Yue Hwa is reimagining the department store experience for a new generation, blending trusted traditional products such as tea and TCM with modern Chinese lifestyle and fashion labels. Recognized with the Learning Enterprise Alliance (LEA) Award and as runner-up for Department Store of the Year at the SRA Retail Awards 2026, Yue Hwa is committed to workplace learning, customer experience, and innovation. Guided by values that emphasize people, passion, open-mindedness, and being a great place to work, Yue Hwa offers a dynamic environment for learning and growth. Role Description The Marketing Intern (Social Media) role is a full-time, on-site position based in Singapore. The intern supports the marketing team in managing social media channels, including planning and scheduling posts, monitoring engagement, and responding to comments and messages in a timely, brand-appropriate manner. Day-to-day tasks include assisting with content creation (copy, visuals, short videos), conducting basic market and competitor research, and helping track campaign performance and social media analytics. The intern also collaborates with cross-functional teams, such as retail operations and merchandising, to support promotions, events, and customer engagement initiatives. This role offers hands-on exposure to social media marketing within a heritage retail brand, with opportunities to contribute ideas and learn from experienced professionals. Qualifications Candidates should possess strong Communication skills, including clear writing, confident verbal communication, and the ability to adapt messaging for different social media audiences. Candidates should possess Market Research skills, such as gathering insights on customer behavior, social media trends, and competitor activity to support data-informed marketing decisions. Candidates should possess Sales and Customer Service skills, including customer-centric thinking, responsiveness, and the ability to support promotional activities that drive store traffic and online engagement. Candidates should possess Marketing Strategy skills, with an interest in social media planning, campaign support, and understanding brand positioning in the retail and lifestyle space. Additional beneficial qualifications include familiarity with major social media platforms (e.g., Instagram, TikTok, Facebook), basic content creation skills, attention to detail, and the ability to work collaboratively in a fast-paced retail environment. Currently pursuing or recently completed a diploma or degree in Marketing, Communications, Business, or a related field is preferred; prior internship or project experience in social media or retail marketing is advantageous.