Marketing Ops Intern

ROLE DETAILS Reports to: CEO / Growth Manager Location: Remote Global Type: Full-time / Part-time Internship Experience: Excellent writer, visually literate, and genuinely fluent with AI models. We care about taste, curiosity, and shipped work, not years on a resume. ABOUT FORMAS.AI FORMAS.AI is an AI-powered design platform built specifically for architects, interior designers, and real estate teams, helping them move from early ideas to production-grade visual outputs with greater speed, control, and precision than traditional workflows allow. Our platform orchestrates multiple frontier AI models across image, video, 3D, spatial ideation, and design workflows. Unlike generic AI tools, Formas is built ground-up for a specific and demanding user. We are a small, agile, and fast-moving team working at the intersection of design, product, and AI. Our culture is collaborative, energetic, and genuinely experimental. Expect high ownership, a steep learning curve, and direct exposure to how an AI-native startup is built from the inside. THE ROLE & YOUR IMPACT Own real growth surface area. Work directly alongside the Growth Manager to run lifecycle email, campaign creative, growth experiments, and the AI-assisted tooling that lets a small growth function operate like a large one. This is a hands-on, high-ownership role. The copy you write goes to thousands of architects and designers. The creative you build ships to live campaigns. You will see the full growth stack from the inside · lifecycle, analytics, referral mechanics, partnerships · and own pieces of it from week one. KEY RESPONSIBILITIES Strategic Program Development. Support teams building new growth channels such as Campus Program, that serve specific customer groups. It will involve strategizing, operations planning and execution on program marketing efforts. Lifecycle Email . Support writing and building lifecycle campaigns end-to-end in Customer.io: onboarding sequences, feature announcements, re-engagement and win-back flows. You draft the copy, design the email, configure the segments and triggers, and read the results. Campaign Creative . Design assets in Canva and similar tools: email headers, in-app banners, landing page visuals, and event or partnership collateral. Work inside our brand system and keep it consistent across channels. Growth Experiments . Design, run, and report on experiments across acquisition, activation, and retention. Form a hypothesis, define the metric before you launch, ship the test, and write up what you learned. We expect you to bring your own ideas about what is worth testing next. Top-Tier Studio Campaigns . Support campaigns aimed at leading architecture studios and designers, the accounts that shape how the industry works. Research, tailored messaging, targeted sequences, and creative built for a discerning, design-literate audience. AI Partner Campaigns . Work on joint campaign efforts with the AI companies we partner with. Help shape co-marketing creative and messaging, and optimize how those campaigns perform on both sides. AI-Assisted Execution . Use generative AI models as working tools, not novelties: scripting small automations, generating and iterating copy variants, and building simple artifacts like dashboards, one-pagers, prototype pages, and data cleanups. We expect you to reach for a model before you reach for manual work. Referral & Credit Program . Support our Credit Top-up referral system with creative refreshes, messaging tests, and honest measurement of whether the mechanics actually drive shares. Research . Track what other AI creative tools are doing in lifecycle and viral growth, and surface what is worth adapting. SKILLS & TOOLS You don't need to check every box. We value strong execution and a perspective that moves the company forward. Communication . Excellent written English. You’ll be producing campaigns reaching thousands of customers - that calls for a top comms skills. Visual Judgment . Comfortable in Canva, Figma, or similar, with a real eye for layout, hierarchy, and type. AI Fluency . You have used Claude, ChatGPT, or similar to build or automate something, not just to rewrite a paragraph. You can describe what you built. Experimental Mindset . You want to know whether the thing worked. Comfortable with numbers, funnels, and basic conversion logic, and able to tell a real result from noise. Lifecycle Tooling . Exposure to Customer.io, Braze, Klaviyo, HubSpot, or any ESP is a plus, as is familiarity with Mixpanel, Amplitude, or GA4. Basic HTML/CSS for email or light scripting is welcome. This is not a must, it’s a nice to have. Bias to Action . Self-directed. We give you context and a goal, not a task list. Interest in the Domain . Curiosity about architecture, design, or the AEC industry goes a long way here. WHY FORMAS Direct Collaboration with Founders. Carlos Bañón (award-winning architect, Associate Professor at SUTD) and Goh Yiping (serial tech entrepreneur, former Partner at McKinsey). Build the Brand. Own the digital presence of an AI-native product at an early, defining stage. Build an AI-Native Company. Real visibility into how frontier technology is commercialized and scaled. HOW TO APPLY Send your application to careers@formas.ai with: Your Resume / CV A short note on why you want to work at the intersection of AI and marketing We’re growing fast. Whether you see the perfect role or not, we’d love to hear from you.