Merchandising Intern
SM Universe (Singapore)
Singapore, SingaporeInternship18 Jun 2026
About this internship
About SM Universe (Singapore) Merchandise Store
SM Universe (Singapore) Merchandise Store is part of SM Universe Singapore, the first official overseas training academy of SM Entertainment. Located at *SCAPE, we offer official K-pop albums, merchandise, fanlights, collectibles, and exclusive SM Universe products, serving fans and the wider K-culture community.
Role Overview
We are seeking a passionate and outgoing Merchandising Intern to support our retail, merchandising, and sales operations. This role combines product merchandising with social media marketing, with a strong focus on creating content for Instagram, TikTok and more to help showcase official merchandise and drive sales.
This internship is ideal for someone who loves K-pop, enjoys interacting with people, and is comfortable presenting products live on camera.
Please note that this role is
on-site in Singapore
and successful candidates have to report to the SM Universe office at 2 Orchard Link for work.
Key Responsibilities
Merchandising & Retail Operations
Assist with product merchandising, visual displays, and store presentation
Support inventory management, stock replenishment, and product organisation
Assist in merchandise launches, pre-orders, and new product arrivals
Support online and
offline
retail operations when required
Monitor K-pop merchandise trends and provide insights on fan demand
Social Media Marketing & Content Creation
Strategise, create content for the merchandise store's Instagram and TikTok
Host and co-host TikTok livestream sessions featuring albums, merchandise, fanlights, collectibles, and exclusive products
Assist with livestream setup, product preparation, and operational coordination
Monitor livestream performance and identify opportunities to improve engagement and sales conversion
Engage viewers through product demonstrations, fan discussions, and live interactions
Answer customer enquiries during livestreams and provide product recommendations
Support planning and execution of livestream campaigns, promotions, and sales events
Maintain a positive, energetic, and professional on-camera presence
Customer Engagement
Interact with customers both online and in-store to enhance their shopping experience
Gather customer feedback and insights to support merchandising decisions
Requirements
Passionate about K-pop, entertainment, and fan culture
Proficient in Capcut, Canva, Hitpay and other content creation software
Comfortable speaking on camera and engaging with live audiences
Confident, energetic, and personable personality
Strong communication and presentation skills
Able to think quickly and interact naturally during live sessions
Familiarity with TikTok, TikTok Shop, or livestream platforms is advantageous
Able to work independently and as part of a team in a fast-paced environment
Commit to working 4 weekdays and 1 weekends or 3 weekdays and 2 weekends
Bonus if you are proficient in Korean language
📩 Email your CV including a short introduction of why you'd like to join us and how you can contribute to SM Universe's Merchandise Store to
merchstore@smuniverse.sg
Only shortlisted applicants will be contacted.