Social Marketing Internship

Livestream & e-Commerce Growth Intern What You’ll Do & Learn Host (individual and as a pair) and sell on TikTok & Shopee LIVE on Yeo's official account , becoming an on-screen representative of our brands and products. Ownership to plan and conduct engaging livestream sessions of up to 2 –4 hours , demonstrating products, answering questions and interacting naturally with viewers. Learn and apply live-commerce selling techniques to improve viewer engagement and conversion. Take ownership of key livestream performance metrics including traffic, viewer retention, engagement, click-through and conversion rates . Analyse livestream and sales data to identify what works, what does not, and where can be improved Run experiments across content, product assortment, promotions, scripts and timing to improve commercial performance. Track the ROI and commercial impact of livestream activities and recommend where the business should invest its resources. Research competitor and best-in-class TikTok LIVE practices and translate learnings into actionable ideas. Develop and document a TikTok LIVE playbook , capturing successful formats, selling techniques and operating best practices. Work closely with the Sales, Marketing and E-Commerce teams to translate brand priorities for digital commerce By the end of the internship, develop a deep understanding of digital commerce, consumer behaviour, performance analytics and commercial decision-making . Who We’re Looking For Comfortable with significant public and on-screen presence. This role requires regularly appearing on the company’s public Social Media accounts. Able and willing to speak, engage and sustain conversations on livestream for sessions of up to 3–4 hours . Naturally energetic, expressive and interesting on camera — able to engage an audience rather than simply read from a script. Strong communication skills and ability to think and respond spontaneously. Comfortable working with numbers and interested in understanding why consumers watch, engage and buy . Curious and experimental mindset. Willing to test ideas, learn from results and interested in gaining hands-on experience in sales, marketing, e-commerce and business analytics .