Social Media Innovator Intern

About the Company CrescentRating is the global authority on Halal travel, driving industry transformation through data, research, and consultancy for governments and corporate hospitality brands. Alongside it sits HalalTrip, our consumer-facing sister company that empowers millions of Muslim travelers worldwide through tech-driven discovery platforms, lifestyle content, and community engagement. True to our tech-forward roots, we cultivate an AI-augmented operational environment across both brands. We actively leverage AI-driven workflows to automate repetitive processing and administrative tasks, with our team focusing on high-value creative innovation, strategic pivoting, and safeguarding deep, culturally nuanced brand alignment. Role Summary As a Social Media Innovator, you will transcend the role of a traditional content executor. Working alongside our marketing and content teams, you will actively design, test, and optimize social media strategies for two distinct brand identities: the authoritative B2B voice of CrescentRating and the vibrant, B2C consumer voice of HalalTrip. In this role, AI is a catalyst for original creative thought and driver of operational and workflow efficiency. We expect high-level human guidance, meticulous quality reviews, and active model training to ensure automated tools accurately reflect our standards. You will own this human-in-the-loop workflow—leveraging modern tech to streamline administrative heavy lifting, while relying on your strategic intellect, creative storytelling, and deep cultural empathy to maintain strict brand alignment across our global community. Key Responsibilities Dual-Brand Strategy & Alignment: Architect and manage distinct, highly tailored content across Instagram, TikTok, LinkedIn, X, and Facebook for both the CrescentRating (B2B) and HalalTrip (B2C) brand identities, ensuring uncompromising quality and strict adherence to cultural nuances. Human-in-the-Loop AI Integration : Actively leverage AI tools to supercharge content ideation, research, and operational workflows, while providing rigorous human review, copyediting, and model training to ensure zero compromise on our authentic brand voice. Data-Driven Pivoting : Track performance metrics—including reach, engagement, and content performance—not just to report, but to extract actionable insights and rapidly pivot strategies based on what the data demands. Agile Innovation: Go beyond standard execution by continuously testing new content formats, adapting to platform algorithm shifts, and pitching innovative campaigns aligned with key moments in the Muslim travel calendar. Workflow Optimization : Own and optimize our social media pipeline and content calendars, finding intelligent ways to streamline scheduling and administrative tasks so your energy remains focused on high-impact storytelling. Community Stewardship : Monitor audience engagement and act as the frontline guardian of our brands, responding to interactions in a timely, empathetic, and highly brand-appropriate manner. Requirements Must Have Bachelor's degree in Communications, Marketing, Media Studies, or a related field — final-year students are welcome to apply Strong command of written and spoken English, with the ability to craft engaging, platform-appropriate captions and copy across varied audiences and content types Proficiency in Canva or Figma for creating on-brand social media visuals Active experience integrating generative AI tools (e.g., ChatGPT, Claude, Midjourney) into your personal or professional creative workflow for rapid ideation, research, or drafting—with a deep understanding of how to guide, review, and prompt these tools to protect brand standards. High attention to detail and strong organizational skills, with the ability to manage multiple content streams and deadlines in a fast-paced, remote team environment. A self-starting mindset with a demonstrated history of taking ownership, experimenting with new formats, and pivoting based on data. Good to Have Experience managing social media accounts for a brand, organisation, or personal project — with examples of content you have created Familiarity with the Muslim travel, lifestyle, or halal industry, and an understanding of the cultural sensitivities and nuances that shape content in this space Exposure to short-form video content creation — including scripting, filming, and editing for TikTok or Instagram Reels Understanding of SEO fundamentals and how social content contributes to broader discoverability and brand awareness goals Experience collaborating across design, editorial, or product teams to deliver campaign content Working Details Arrangement: Remote Duration: 4 Months Hours: Monday – Friday, 9:00 AM – 6:00 PM SGT (GMT+8) Benefits Paid internship Remote working flexibility with a globally distributed team Collaborative, diverse, and inclusive working environment Meaningful real-world experience working on live digital platforms used by Muslim travelers worldwide Strong focus on professional development and continuous learning Opportunity to contribute ideas, lead initiatives, and make a visible impact on global marketing campaigns at the intersection of technology, content, and Muslim-friendly travel Apply through our career website and submit 1 document - format: PDF, consisting: Your CV (keep it short) Portfolio or link to something you've built/design Format: PDF | Size: Max 1 MB | File Name: "CV_YOUR NAME_POSITION TITLE" Career Website: https://careers.crescentrating.com/jobs/Careers/ Email: hradmin@crescentrating.com