Social Media Intern

Company Description Yue Hwa Chinese Products (Singapore) is a heritage retail brand that curates Chinese goods, wellness solutions, specialty foods, and lifestyle products with cultural depth and contemporary appeal. The company aims to make Chinese heritage relevant and accessible for today’s shoppers through distinctive products and rewarding in-store experiences. Recognized as runner-up for Department Store of the Year at the Singapore Retailers Association Retail Awards 2026, Yue Hwa is known for excellence in customer experience, merchandising, marketing, and innovation. As a Learning Enterprise Alliance (LEA) award recipient, the company is committed to workplace learning, continuous improvement, and organizational excellence. Yue Hwa is guided by a vision to proliferate Chinese culture with quality, integrity, and respect, and values a passionate, optimistic, and inclusive workplace. Role Description The Social Media Intern is a full-time, on-site role based in Singapore. This role involves supporting the planning, creation, and publishing of social media content across platforms such as Instagram, Facebook, TikTok, and others relevant to the brand. The intern will assist in brainstorming campaign ideas, producing multimedia content (short-form videos, graphics, captions), and scheduling posts to maintain a consistent online presence. Day-to-day tasks include monitoring engagement, responding to comments and messages in a timely and professional manner, and compiling basic performance reports. The intern will collaborate with marketing and retail teams to amplify store events, promotions, and brand stories that reflect Yue Hwa’s heritage and contemporary positioning. Qualifications Strong skills in Social Media Marketing and Social Media Content Creation, with an understanding of major platforms and current trends. Knowledge of Digital Marketing and Marketing fundamentals, including audience targeting and campaign support. Effective Communication skills, both written and verbal, with the ability to convey ideas clearly and respectfully. Interest in Chinese culture, lifestyle, and retail, with a willingness to learn and translate cultural stories into engaging content. Basic proficiency in visual content tools (e.g., Canva, simple video editing apps) is an advantage. Ability to work on-site, collaborate with cross-functional teams, and manage time in a fast-paced retail environment. Current student or recent graduate in Marketing, Communications, Media, or a related field preferred. What You Will Gain Real-World Portfolio: Direct ownership of published content and campaigns for an established retail brand. Multi-Platform Experience: Practical knowledge in tailoring strategies for distinct audiences across Western and Chinese social platforms. Mentorship: Guidance from an experienced marketing team in retail and campaign execution. Period: 3 months