Travel Retail - Brand & Marketing Intern (January - July 2027)

ABOUT SHISEIDO TRAVEL RETAIL Founded in 1872, Shiseido is a global beauty company operating in approximately 120 countries and regions around the world. Our corporate mission: BEAUTY INNOVATIONS FOR A BETTER WORLD . Based in Singapore, Shiseido Travel Retail is Shiseido’s global duty-free business which specializes in accelerating the growth of Shiseido’s brands to travellers and includes operations in airports, downtown stores, border shops, airlines, and ferries. Our portfolio includes skincare brands SHISEIDO, Clé de Peau Beauté, IPSA, ANESSA, THE GINZA, Drunk Elephant, and ELIXIR; makeup brand NARS; and fragrance brands narciso rodriguez and ISSEY MIYAKE PARFUMS. MAIN PURPOSE The Brand and Marketing intern will gain hands-on experience in localizing marketing strategies and developing insight-driven 360 marketing activities that are meaningful for the channel while ensuring brand consistency across Travel Retail markets in TR Asia region. You will be tagged to the Prestige cluster, across Brand & Marketing functions and handling 3 brands: Cle de Peau Beaute, IPSA & The Ginza. You will be exposed to brand management fundamentals and the Travel Retail beauty industry with premium skincare brands. Other learning opportunities include a deeper understanding of the business value chain, the quick-evolving Chinese consumer digital & social landscape, and stakeholder management skills from working with people from various functions and countries. KEY RESPONSIBILITIES Brand Monitor market trends and competitor activities to identify business and innovation opportunities, as well as conduct local market price monitoring. Support seasonal launch updates, including the creation of launch books and toolkits, forecasting, retailer presentations, outpost support, Support in the planning of market strategies, data management, research analysis for business presentations Assist in 360 campaign planning, including ideation, vendor sourcing, and coordination with internal stakeholders to ensure relevance and alignment. Support in maintenance of marketing file management, including distribution, assortment, pricing, and translation documentation. Marketing Assist in Trade activations planning, including ideation, vendor sourcing, and coordination with internal stakeholders. Coordinate campaign activities by liaising with store managers/agency and scheduling trade events to ensure smooth operations. Support in creation of collaterals and assets for retailer usage in-store Provide support in copywriting and translation of assets/information between English and Chinese. Maintain marketing file management, including distribution, assortment, pricing, and translation documentation. Assist the team on administrative tasks when needed, and handle ad-hoc requests. REQUIREMENTS Undergraduate or Postgraduate majoring in Marketing, Business Administration or equivalent. Passionate or have interest in the beauty industry Effective communication skills (verbal & written). Proficient with Microsoft Excel and Powerpoint. Positive, enthusiastic and collaborative can-do mentality. Have strong project management skills/ Able to multi-task effectively, managing multiple projects while being cognizant of deadlines and priorities. Comfortable with numbers and analysis of data. Meticulous and attention to detail.