Travel Retail - Digital Marketing Intern (January - July 2027)

ABOUT SHISEIDO TRAVEL RETAIL Founded in 1872, Shiseido is a global beauty company operating in approximately 120 countries and regions around the world. Our corporate mission: BEAUTY INNOVATIONS FOR A BETTER WORLD . Based in Singapore, Shiseido Travel Retail is Shiseido’s global duty-free business which specializes in accelerating the growth of Shiseido’s brands to travellers and includes operations in airports, downtown stores, border shops, airlines, and ferries. Our portfolio includes skincare brands SHISEIDO, Clé de Peau Beauté, IPSA, ANESSA, THE GINZA, Drunk Elephant, and ELIXIR; makeup brand NARS; and fragrance brands narciso rodriguez and ISSEY MIYAKE PARFUMS. MAIN PURPOSE The intern will support digital marketing initiative for Clé de Peau Beauté, IPSA, and The Ginza . The function requires interfacing with other Business Function teams (Brand & Marketing, Ecommerce, Commercial, Legal, Creative), the intern will be exposed to omnichannel management as well as to the travel retail beauty industry with premium skincare brands. KEY RESPONSIBILITIES Omnichannel campaign: coordinate with different stakeholders and agencies on campaign execution, including campaign concept & theme localization, media planning & buying, creative & tagline, social calendar, UGC/PGC content management, OOH coordination and other partnership initiatives. Ecommerce Merchandise: support the development of Ecommerce social toolkit (RED, WEIBO, WECHAT) across retailers, brand-owned EC platform Product Detail Pages & Shop in Shop visual vetting & coordination, monthly research & clipping report on China & TR ecommerce (by platform analysis on competitors, price, offer mechanism, product feature, etc) Social Media : Monthly research with retainer agency on social trend & buzz & competitor cases in China and TR, coordinate with marketing on trade activities to feature on owned platforms Monthly data tracking and consolidation for overall and online business across 3 brands, monitor Key SKU pricing, market trends and competitor activities to identify business and innovation opportunities, as well as conduct local market key EC festival price monitoring. Provide support for brand & marketing team in copywriting and translation of assets/information between English and Chinese . Assist the team on administrative tasks when needed, and handle ad-hoc requests. REQUIREMENTS Undergraduate or Postgraduate majoring in Marketing, Business Administration or equivalent. Proficient with Microsoft Excel and Powerpoint. Self-starter, must be detail-oriented, high-energy levels, positive & enthusiastic Strong communication skills are essential, with a high level of fluency in Chinese highly preferred (both verbal and written). Familiar with China mainstream social and EC platforms & landscape Good with numbers and analysis of data, strong research skill with ability to gather and analyze of data from a variety of sources Positive, enthusiastic and collaborative can-do mentality. Passionate or have interest in the beauty industry will be an added advantage